Increasingly, marketers are combining data from external sources to match with their own datasets, to find additional insights into customer preferences. Successful MarTech hinges on finding insights within massive and now interconnected repositories of data to create customer value and competitive advantage.
Consumer data is the currency of modern business. This data frequently includes personally identifiable information (PII), which if misused or breached in a cyber attack, can violate the rights of individual consumers. Without the right safeguards, you could lose a competitive advantage if your data falls into the wrong hands.
IXUP offers a unique environment where customer data remains encrypted at all times, with data custodians controlling who can derive insights. The analytics occurs using encrypted data, meaning raw data is never shared between partners.